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No doubt you have heard… YouTube is becoming a fantastic marketing tool… Video offers such a unique and personal characteristic to internet marketing, once you’ve gone video, you may never go back to the old link building days! Many people think making useful YouTube videos is outside their capabilities, but you would be surprised what you can accomplish with just a few off-the-shelf tools.

You’ll need:

A webcam (Logitech QuickCam is the best)
Screen capture software (Camtasia)
Video editing software (Microsoft MovieMaker)
Some patience!

Logitech’s software is great because it generates YouTube friendly output! Microsoft MovieMaker is good too and you can use it to put a watermark (watermark = yourwebsite address). Now you just need an idea for your video….

How do you take your product/service that you are marketing and turn it into a video? This is where you get creative! If it’s a software product, screen capture is best in a “how to” form. You could just go web-cam style and talk with your pretty mug in the camera, as in a “video review” of sorts. There are numerous ways to achieve great traffic from YouTube Videos.

Just some facts about YouTube (these may not be current)

• YouTube went from zero to over 4 million monthly visitors to their site within 3
months and is still growing by leaps and bounds.
• The startup company was acquired by Google in October 2006 for $1.65 Billion!
(Only 20 months after the company was started!), thus combining the biggest force in
search and internet advertising with the biggest force in online video.
• YouTube has changed the entire landscape of TV advertising, and rivals
network television in viewing.
• In 2006, YouTube won TIME magazine’s “Invention of the Year”.
• Online video is projected to be the biggest online trend of 2007: YouTube has a
lot more growth left in it yet!
• YouTube is in the top 5 biggest web properties in the world.
• YouTube features videos made by thousands of internet users, and has already
made many people famous.
• More than 65,000 new videos are uploaded everyday
• Major media outlets are monitoring popular videos and stories on YouTube,
and are using videos they find there to create stories featured in the largest papers in
the world.
• YouTube serves up over 200 million clips daily.
• YouTube streams all sorts of video content including movies, t.v. shows, music
videos, commercials and probably most importantly, a huge amount of amateur
content contributed by an enthusiastic and thriving community.
• The major advantage of YouTube’s technology over the other various forms of
internet video is the video playback technology which is based on Macromedia’s
FlashPlayer 7 which is present on over 85% of computers connected to the internet.
• It’s rapid growth has far exceeded the growth of major websites as evidenced
by the chart below. Craigslist, MySpace, eBay, Blogger.com

But there are copy cat sites popping up everywhere, and the same techniques apply there as well!

I have found that there are certain characteristics that can help make a video
successful, and I’ve listed them below. This isn’t an ‘absolute’ list, but it can give you
a pretty good idea of what will make your video successful.

Here’s the list: Funny, Weird, Gross, Shocking, Interesting, Sexy, Inspiring,
Demonstrates, Instructional, Personal

The Viral YouTube Traffic eBook is a fantastic, step by step, guide to using YouTube to send thousands of visitors to your site 24/7!

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